A Family That
Lives for Hair.
Over a decade ago, Ugur Avsar made a quiet decision that would change everything. He believed a great salon was more than a place to get a haircut — it was a sanctuary. A space where people arrived carrying the weight of the world and left feeling like themselves again. So he built one, here in Stoke Newington.
What started as his vision became something more beautiful than any of them imagined: a family business. Today, his children Kiraz and Sems stand at the chairs their father built his life around. They carry his precision, his warmth, and his relentless commitment to making every client feel truly seen.
They are Turkish, and proud of it. The warmth you feel when you walk through those doors isn't a design decision — it's in their nature. Every cup of çay offered, every honest conversation before a colour change, every late appointment taken without hesitation. That is who they are.
"Hair is not just what we do. It is how we show people they matter." Ugur Avsar — Founder, The Passion Hair
